Indirect sales: "Highway to Hell" for the Product Owner?
agileminds.substack.com
If the product is sold indirectly, it is difficult for a product owner to make direct contact with the end users or customers to gather insights and ideas for use cases. However, there are still some strategies that a product owner can use: 1. Intensive collaboration with partners: If the product is sold through intermediaries such as distributors, resellers or retailers, the product owner can work closely with them to gather insights and feedback. Intermediaries can act as proxies for end-users and provide valuable feedback.
Indirect sales: "Highway to Hell" for the Product Owner?
Indirect sales: "Highway to Hell" for the…
Indirect sales: "Highway to Hell" for the Product Owner?
If the product is sold indirectly, it is difficult for a product owner to make direct contact with the end users or customers to gather insights and ideas for use cases. However, there are still some strategies that a product owner can use: 1. Intensive collaboration with partners: If the product is sold through intermediaries such as distributors, resellers or retailers, the product owner can work closely with them to gather insights and feedback. Intermediaries can act as proxies for end-users and provide valuable feedback.